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The Story Behind The Crackerjack Shack | No we are not a candy store

The Story Behind The Crackerjack Shack | No we are not a candy store

Posted by Lauren, Director of Business Development on 3rd Feb 2015

As many of you can imagine, there is a lot of speculation about what kind of business we are from hearing our name. People have asked if we are a candy store, coffee shop, and a restaurant. Because of this, we thought we would tell you the story behind where The Crackerjack Shack got its name. 

Sandy Higgins, our fearless leader and founder, started The Crackerjack Shack in the basement of her home near Ash Grove, Missouri, eight years ago. At the time, Sandy was staying home with her daughter whom she called her "little crackerjack" and working on unique, boutique-style children's clothing. Because she was making children's clothing for kids her daughter's age at the time, it made sense to name the business "The Crackerjack Shack." That has been 8 years ago, and even though the business has evolved into the production of mainstream screen printing, embroidery, and promotional products, the name stuck.

 

We believe that here in Springfield, our name gives us an advantage. The market for custom apparel in the Southwest Missouri area is very dense. It is almost as though there is a custom apparel business at every corner. There is a lot of talent and competition in this industry in Springfield, but that only motivates us to continue to magnify our strengths. Not only do we have a fun, unique name, we will give you a competitively priced, great-quality product, on time, every time with the best customer service you can find in the Midwest! 


Call us at 417-351-3436 or visit us at http://www.crackerjackshack.com/request-quote/

Have a great day! 

The Crackerjack Shack Team :)