Create Lasting Impressions with Your Advertising Dollars

We, at The Crackerjack Shack, aren’t here just to put shirts on your back. We’re also here to put hats on your head, pens in your hands, and money in your pocket.

That’s right! The Crackerjack Shack can get you lined up with the right promotional items that will help you get the most bang for your advertising dollar.

Back In the Day…

In the early ‘80s, I had the opportunity to coordinate and attend conventions. One of my tasks was to help choose the type of promotional “giveaways” we were going to give to visitors who stopped by our booth.

The best hand-out – the one with the most perceived value - that we had available at the time, was a little 3-book desk reference with our logo imprinted on it. Oh, my, we have come so far since then.

It wasn’t until I attended the New Product Showcase Expo in Springfield recently, that I became aware of just how old I am, er… I mean, how far we’ve come and just how much everything in the promotional products world has changed.

Study Reveals Today’s Most Popular Promotional Items

Of course, there are still hats, pens, totes, lanyards, cups and such… and those are extremely popular and are a great way to keep your name in front of the public.

In fact, take a look at the recent Global Advertising Specialties Impression Study from 2016 to see which of these promo items makes the most advertising impressions on what demographics.

The study revealed that “T-shirts are the item that is most often owned by promotional product recipients in the U.S., followed by drinkware, writing instruments and outerwear.”

What surprised me, however, was how many high-tech promotional items were available at a very reasonable cost. These are promotional items that people will have in front of them and use each and every day. And, in a tech-driven world like ours, who couldn’t use items like USB chargers, thumb drives, tablet covers… All with your company's name on them?

The best part, is that these items are relatively inexpensive. As an example, for as little as $1.44 each, The Crackerjack Shack can order a USB charger with your company’s name on it to give to your customers. So, every time they plug their MP3 player or phone into it, they’ll be reminded of your services… and, that you were nice enough to give them something so useful.

According to the study, “USB drives are the most influential promo product.”

Oddly enough, I was thinking hats and tee shirts would be the most popular promo items among Missourians.Guess what?

It’s actually USB drives.Who knew?

The study is very in-depth, with demographics defined by age, gender, urban density, on and on. If you’re considering how best to spend your marketing dollars, take a good look at this study. 

Then, stop by The Crackerjack Shack and let us place your order for you.